Meager Beginnings

VisualWebb’s story began back in 1999 under the name IdahoLiving. With nothing more than a server, two partners, and a dream (including hopes of buying a couple of motorcycles), the company got its start building websites for local businesses. Our very first customer was a real estate professional — who still does business with VisualWebb today.

IdahoLiving was among the first in the region to build its own IDX feed for the MLS — a major accomplishment at the time. With sponsorship from a local title company, we were able to provide free template websites to every real estate agent in the area. The business quickly grew, and yes — the motorcycles were eventually bought.

Next Step

As IdahoLiving grew, the partners’ interests began to evolve, and a new company was formed: VisualMaxx. With new goals, new servers, and a mission to become Idaho’s premier web development firm, VisualMaxx thrived in the real estate market. At its peak, the company served over 100 clients and even expanded into design and print services.

VisualWebb Today

The 2008 recession brought new challenges and new directions. The original partners split off to pursue different paths, but continued to collaborate when opportunities arose. Out of this transition, VisualWebb was formed — focusing on hosting, maintaining, and supporting over 150 websites, along with three custom applications for the mortgage, builder, and property management industries.

A New Chapter: Vassar & Smith Technologies

In April 2025, VisualWebb was acquired by Vassar & Smith Technologies. With this transition, VisualWebb clients gain the strength of a hands-on software development company that goes beyond design to ensure websites and applications function at the highest level.

Led by Bryan Vassar (Owner & CEO) and Liam Smith (Co-Founder), Vassar & Smith Technologies is committed to providing the same trusted service VisualWebb clients have relied on for decades, now paired with new opportunities for growth, innovation, and custom-built solutions.

The heart of VisualWebb’s mission — helping local businesses succeed online — continues stronger than ever under the Vassar & Smith Technologies name.